Summer just got even better (despite the weather) with Suzuki Marine's Fully Fitted Re-Power Summer Promotion! Looking at upgrading your worn out outboard? Or moving away from your smoky two-stroke?...

Our new website is now LIVE!!! We're super pumped to finally hit the go live after months of development, content shoots and loads more to deliver a website our customers...

Daiwa Free Swimmer BR | AVAILABLE NOW! Bait fishing fanatics rejoice as Daiwa NZ proudly brings to you the Free Swimmer BR. Championed by Daiwa’s NEW Bite ‘N’ Run (BR)...

Love fly fishing? You'll be stoked to know that Category 3 Flies will now be available online!

Fish City Hamilton are proud to receive the Marketing & Social Media Award at the Waikato Chamber of Commerce Business Awards for 2021. This award is a reflection of the...

As perhaps the biggest innovation in fishing, having a sounder suited to you, and that you know how to use is very important! Choosing a fish finder, or chart plotter,...