Our Team

The proud owner and operator of Fish City. Ross has built Fish City from the ground up and ensures the business is always innovating to meet industry demand. Included in this innovation is Hunting and Outdoors. To meet growing customer demand, for hunting and firearms goods and services. 

Fish City is now recognized as one of the country’s most comprehensive fishing, boating, hunting, marine and outdoor service center's in the country. With the idea Fish City can cater for your whole experience from building & buying a boat, to fishing gear, and even servicing.

Ross is an avid scuba diver, game fishermen, and hunter. More recently finding more time to get out and enjoy his passions on his boat ‘Wild Bill’ out of Tauranga. Waterski Racing, inland and offshore, is also another passion of Ross’s. Where tuning and setting up boats allowed him to learn a tremendous amount about the scientific's of boat building, and the mechanics behind outboards and motors. 

Giving Ross the requisite knowledge and passion, for the launch of Fish City Boats in 2011. A true one stop shop!

Our manager and veteran of the store, Kev has been with us for over 29 years! He is an expert on all new product and has likely already caught a good fish on the latest lure. Also providing assistance on complicated electronic setups involving autopilot and radars, especially for larger watercraft. This knowledge is not limited, he can help with all enquiries regarding boat parts and chandlery. Including marine audio systems and speakers. 

Kevin loves his kayak fishing and in the weekend he will either be in store, or in the Bay of Plenty snapper fishing with jigs, sliders, and softbaits! Kevs first fishing escapades, and the roots of his fishing were found in landbased fishing. From straylining to sliding livebaits, he is a guru and can tell you everything you need to know.

His commitment to Fish City over the entire course of its operation, has created a true expert in all areas of the business. In the Showroom, and behind the scenes.

Five Favourite Products:

1. Shimano Stradic FL HG 3000 Softbait Reel 
2. Z-Man Motor Oil Softbaits
3. Fusion Apollo Stereo
4. Raymarine Axiom Plus Sounder
5. O'brien Celebrity Waterskis

Gordon is an avid saltwater fisho’ and has been with us for over 8 years. His passions aren't limited, from softbaiting, to topwater and livebaiting, and onto gamefishing. He is a guru. Gamefishing and lure fishing are a big part of Gordons love for the ocean.

He goes on yearly trips overseas targeting pelagic species. His most recent trip being to Va’Vau chasing Yellowfin Tuna. Spending part of his childhood in Raglan he is also no stranger to landbased fishing, and is a successful West Coast fisherman!

He can also provide excellent expertise on electronics, especially sounders fishfinders and chartplotters in application.

Gordo also loves getting out into the bush hunting and is a firearms expert in store. Providing advice on optics, scope rings, and rifles and shotguns. Sika, Whitetail and Red deer hunting are a big part of his love for the outdoors, and has hunted from the Waikato to Stewart Island living the dream.

Gordo's top Hunting picks:

1. Hunters Element Clothing Veil Camo
2. Federal Fusion 7mm08 
3. Irish Setter Trailblazers
4. Leupold Optics, Scopes and Binos!
5. Garmin 66I In-Reach

Gordo's top Fishing picks:

1. Shimano Talica 8
2. Shimano Stella 18000
3. Nomad 200mm Stickbaits, (and BKK hooks!) 
4. The Mad Hueys Clothing
   
5. Shimano Grappler Rod Range

Our very own in store trout and freshwater specialist. Joining us 4 years ago. Leaving behind a freshwater guiding job of 10 years in Taupo, where he was an infamous trout fishermen. At Fish City he is integral in orders and the shipping and inwards good process, but often required in the shop for expertise. Although a pastime, Russ is also very talented at fly tying! This has given him a tremendous amount of knowledge on flies and their applications.

Russ also is well versed in electronics and fishfinder/transducer combinations, and can help you out with saltwater fly fishing advice aswell. However being his forte, if you need a fly rod, or advice on which fly to tie on & where and when, even tips on casting, this is the man about the house at Fish City.

Max has grown up fishing and hunting. With Fish City being a massive part of his life ever since he was born. As his father, Ross Christensen, along with Kevin and Jono founded it in 1992.

Max is an avid fishermen, particularly game fishing. He can assist you with any fishing or boating inquiries and during the week manages the operations of FC Boats manufacturing. This also entails rigging, making him the perfect person to enquire about electronics packages, outboards and the functionality of your new boat. 

Max has recently also been instrumental in the development of the Fish City website and digital platforms. Where he has big ideas for ensuring your experience is second to none. He is a major advocate in believing, the advice and insight you gain from us is just as important to you as the product during your purchase. 

Favourite Products:

1. Shimano Talica 50II
2. CD Titan Game Rods
3. Fathom Pepal Grande Game Lures - Liquid Dolphin Colour 
4. Lowrance 7" FS Sounder and Chartplotter 

Brad is an expert on everything freshwater fishing, and every weekend (seriously) can be found fishing. If its got a tail he will try and catch it! He does most of his fishing in the Taupo and Rotorua fisheries, and spends a fair bit of time on the water in the Waikato as well. Brad is a massive Simms fan, from waders to boots and vests. He is a massive advocate for Primal, and Scott rods with his favourite Lamson Speedster in tow. 

In the last few years he has enjoyed his Euro/Czech Nymphing, due to its effectiveness and great sporting on super light tackle. But wait there's more... in the summer you can find him sight fishing stream mouths and creeks with dry flies and streamers, another favourite. Nymphing under the indicator is another effective method of fishing, especially over the winter months but works great all year round. 

He is also a fly tying machine and has many patterns up his sleeve! From streamers to nymphs and egg patterns.  All the fish pictured were caught on his own home tied patterns! 

Brad doesn't stop there he can also be found having a good old Snapper fish with his softbaits and micro-jigs! 

Brad is our do-it-all, master of the fly rod - Pop in and see him before your next trip to get a few tips, tricks or any advice you need!

Five Favourite Product:

1. Primal Zone 10"6' 3WT Fly Rod

2. Lamson Speedster 5+

3. Rio Two Tone Indicator Tippet 

4. Simms G3 Guide Waders

5. Shimano Dialuna 7"06' & Twinpower 3000 Setup! 

Lisa was born in Sweden trout fishing amongst the forests. Camping and fishing all around Scandinavia and Europe, finally travelling to warmer coastal waters when she was 21. In search of larger pelagic and exotic species, and also to develop her love for diving. More recently, over the last three years she has travelled the coast of Australia fishing and diving.

Then she travelled to NZ and got stuck on Great Barrier Island during the Covid-19 lockdown for two and a half months, finding a love for New Zealand and making the decision to stay. She has an overwhelming love for dogs - and nothing gets her going like a good Swanny and land based fishing adventure! 

She loves catching kingfish, and releasing big moocher Snaps.' She enjoys a good boogie on a Saturday and a classic Kiwi backyard BBQ with friends.

Five Favourite Products: 

1. The Mad Hueys Clothing

2. Daiwa Products

3. Hunters Element Clothing when its cold

4. Dragon Eyewear 

5. Bootleg Jerky Company! 

Daniel has recently joined the team here at Fish City and is very passionate about freshwater and saltwater fishing. Especially spin fishing for trout. His most recent escapades have seen him topwater fishing for trout with small poppers and stickbaits. Dan likes to try new things and is often rewarded for taking a different approach.

In store he will do everything he can to ensure you not only have the correct lures and rods and reels you need. But also that you know how to fish, where you are fishing. He has been known to give away a hint or two ensuring you have a productive time on the water. 

Five Favourite Products:

1. Dragon Sunglasses 
2. Shimano Vanford 3000 Softbait Reel 
3. Rapala BX Minnows Lures 
4. Shimano Ocea Braid
5. Shimano Zodias Softbait Rod

Josh (or JT) is our E-commerce manager and has revolutionized Fish City's digital approach to business. Introducing new technology and information systems to help support Fish City as it adapts to the everchanging business environment, particularly the website and the value this provides to you as a customer is paramount for him.  

Josh also is very knowledgeable on watersports and wakeboarding, and can assist you in technical advice for this.

Growing up in Wanaka nurtured an avid skier. Josh is also very passionate about videography, photography and editing content. He is responsible for all the awesome action shots from the teams adventures on the water and in the bush.

Five Favourite Products:

1. Dragon Sunglasses
2. Obrien Valhalla Wakeboard
3. Stanley Thermos Range 
4. Tatonka Barrel Bag 85L 
5. Led Lenser MH10 Headlight

Jayden has been with us three years now, and is at home in the bush and the ocean. With a big love for diving, surfing, fishing and deer stalking. He can help you with most things in the shop especially in the gun room, setting up optics on rifles, and providing advice on ammunition.

Expertise on wakeboards and watersports is something else he can help you with, and is a lover of game fishing and topwater lure fishing. Jayden can comprehensively assist you with advice on fishing rods and reels for this, the terminal tackle, and knots and rigging required.

Jayden is a big fan of the Talica range from Shimano for live baiting and jigging. Daiwa Lexa bait casters for softbaiting and slow jigging. Lastly, Sako firearms when in the hills hunting. 

More recently, he has moved into the E-Commerce side of the business and marketing. But should he be needed on the frontlines in the shop he is more than happy to help you out!

Five Favourite Products:

1. FC Centre Console 560
2. Sako 85M .270Win
3. Shimano Talica 10 and Shimano Shadow X Rod Combo 
4. Catch Double Trouble 100g Pink Micro Jig 
5. Daiwa Lexa Baitcaster 
   

Kacey is our mad keen game fisho.' Born into a well known Raglan and West Coast fishing family means she can often give you the inside scoop! On what lures should be in your spread, and the depths you should be targeting! She can help you with everything saltwater and is happy to assist you with this. 

In the weekend she will most likely be found out on her fathers boat L'attitude, chasing Marlin, big Snapper and Kingfish. 

Bevan used to be the showroom manager here at Fish City. These days he fills the odd Saturday or Monday - if the team is short. Which is very helpful as he is full of knowledge about all areas in the shop. 

He is a passionate surfer, hunter and fishermen. Finding time to catch more waves now that he isn't at work everyday of the week! In the weekend you can find him fly fishing or hunting in the central North Island. If he isn't here to help you out at Fish City! 

Jannine is our head administrator and takes care of everything that goes on behind the scenes. Often finding time to go fishing and diving, she has a knack for catching kingfish, rarely coming home empty handed.

Jannine also loves diving for crayfish and being in “the other world” that is the ocean. She has a goal of getting into game fishing more and is really keen to land some big pelagic fish!

In the weekend you’ll most likely find her in Whitianga or Kawhia heading out on the water. Jannine comes from an entire family of hunter/gatherers, and is most happy in the outdoors!

Favourite Products:

1. BKK 300g Jett Kingfish Jigs
2. Shimano Talica 10 Overhead Reel 
3. Shimano Speedmaster 16 2 speed Overhead Reel 
4. Dragon Sunglasses 
5. The Mad Hueys T-Shirts